CAMPAIGN SPECIALISTS
The campaigners convey ideas and messages that the candidates want to share with the voters.The information conveyed often consists of several talking points about party policies, manifestos, constitution and principles.The talking points summarise the main ideas of the campaign and are conveyed over and over again to the public in order to create a lasting impression with the voters.The campaigners spread the party ideologies in order to attract the most potential voters.They also use the party’s convincing messages and ideologies so as to attract as many potential voters and supporters as possible.
The avenues available to political campaigns when distributing their messages involves a variety of techniques which are combined into a formal strategy known as the campaign plan.The plan takes account of a campaign's goal, message, target audience, and resources available.The campaign identifies supporters at the same time as getting its message across.
The campaign machinery is overseen by campaign managers who have a coherent structure of personnel headed by the campaign managers who coordinate the campaign's operations.The campaign managers are concerned with executing strategy rather than setting it. The campaign managers coordinate the campaign making sure that the rest of the staff and the campaign's consultants are focused effectively on winning the elections.Together with their deputies the campaign managers oversee various aspects of the campaign at a closer level.